Search Engine Marketing
Search Engine Optimization – (includes organic search results rankings, reputation management, and Google Maps optimization aka the 3-pack).
Involving everything from initial on page assessments, to internal linking strategies, to monthly inbound linking. Includes monthly management and reporting.
Pay Per Click Management – As a Google Adwords certified company, we build and manage pay per click campaigns on the following platforms: Google, Yahoo/Bing (via MSN).
This includes custom landing page creation, a/b testing, retargeting campaigns and monthly Adwords and/or Yahoo/Bing management and reporting.
Social Media Marketing
Social Pay Per Click Management – Leveraging cost effective pay per click advertising to niche specific, geographical and demographically targeted audiences on: Facebook, LinkedIn and Twitter
Social Media Management – Building an effective and profitable business involves many things, yet it all starts with building awareness and target market engagement. This service includes:
This begins with an initial discovery session to fully understand the brand and what it represents and brings to the marketplace, their desired target audience (including their pain points and ‘hot buttons’) and potential angles of engagement. The service includes daily posting and engagement strategies designed to create local or national brand awareness and market engagement through a variety of posts (educational, informative, fun, fact filled etc combined with occasional offers).
Monthly management, reporting and analysis will be included to help quantify an otherwise qualitative service.
Content Marketing – Whether creating monthly blog content (on-site or offsite), creating entirely new content for the launch of a new website, or building city/keyword specific internal pages for SEO purposes, content has been and always will be considered ‘king’. We create custom content creation plans based on a variety of factors.
Digital PR – Leveraging the power of large and iconic brands worldwide, we are able to synergistically connect brands, markets and messaging through powerful digital mediums such as: Forbes, Inc, Huffington Post, Entrepreneur, Examiner and more.
Clients can and should leverage each publications’ logo, everywhere imaginable including on their websites, email signatures and marketing collateral. Having the ‘As Seen On” verbiage is an immediate way to build trust and engagement while ultimately driving more traffic and online visibility.