Pay-Per-Click (PPC) with Google Adwords has literally changed the face of online marketing for thousands of businesses all across the country. Unfortunately, Pay-Per-Click can be one of the most difficult to master and costly legal marketing tools if not used correctly.
Because of that, you need true expertise to create a consistent flow of qualified leads for your practice each month. The great thing with Google Adwords is their tracking tool called ‘Analytics’ which can detail for you exactly how many visitors came to your site, how long they stayed, which pages they were on and so much more.
When It Comes To Effective Advertising Speed Matters
When you want results quickly and affordably, Pay-Per-Click in your advertising campaign. The advantages PPC campaigns give you are:
- Get instant exposure while your organic campaigns are working in the background
- Assess what your ‘money’ keywords (i.e. the keywords that convert to customers for you consistently)
- Create up to a 50% increase in total click volume and online exposure over SEO alone (Search Engine Land, March 2012)
- Extensively track every single click, assessing essential data like where your visitors came from, how long they stayed on each page, bounce rates, conversion rates and more
We rigorously test and track every single relevant piece of data in your PPC campaign each month to ensure maximum Click-Through-Rates (CTR’s), lowest Cost-Per-Click (CPC’s) and maximum revenues for you. Split testing, conversion optimization, and weekly evaluation of your campaign are all necessary ingredients to well balanced, high performing Adwords campaigns that I create.
Contact us today at 315-256-0427 for a free, comprehensive Google Adwords PPC audit.