Last year, Google launched a more mobile-friendly algorithm some in the SEO industry called Mobilegeddon. Many companies aware of this have updated their web design to be more conducive to mobile use. If this is the first you are hearing about it, click here to see if Google considers your site mobile-friendly.
If you have not optimized your website for mobile use, start with these three areas:
- Easy navigation – Make it simple for customers to find what they want. Avoid putting too much information on a page.
- Ease of common tasks – Consider the most common reasons a user is visiting your site. Make sure there are not too many clicks needed to get to needed information. Keep navigation clear and simple.
- Responsive Web Design (RWD) –Web pages use the same code, whether the site is viewed on a mobile device or a desktop computer. The only difference is the design adapts to the proportion of the screen. Viewers benefit because the pages fit their screen. You benefit by only needing to maintain one website.
Once you get a thumbs up from Google, you still need to consider how website content ranks on mobile searches. Here are steps to take to improve mobile search ranking:
Web pages must load quickly or you risk losing visitors to frustration. The optimal page load time is 1.10 seconds. Find out your pages’ load speed here. To improve load time, make sure images are optimized. Images should be saved as .gif, .png, or .jpg format. The size of the image should match the size you are using online. You might also compress your images using GZIP compression.
Branding for Search Engine Optimization (SEO)
In the past, companies relied on keywords to improve search engine ranking. The effectiveness of keywords has been declining for a few years now. Companies who chose domain names based on keywords are now suffering from poor SEO. It’s better to focus on branding and increasing your user reach to improve SEO.
The use of flash is becoming less popular with the growth of mobile use. Flash does not display well on small screens and may not optimize for all screen proportions. Flash content should be replaced with HTML5 to promote interaction without adding technical difficulties.
It is more difficult to read long blocks of copy on mobile devices. Shorten your content to increase your mobile search ranking. Mobile search results have an average of 868 words while desktop search results have about 1,285.